Venus, Florida – July 31, 2016. Moreno Ranches, a top producer of Brahman cattle for sale, is pleased to announce their fourth annual Brahman Catalyst sale. The sale will take place at Moreno Ranch, in Venus, Florida on September 3rd 2016. Customers will be able to purchase a variety of heifers and calves, and genetic products. All are backed by the M-check guarantee from Moreno Ranches.Read More›
Venus, Florida – July 26, 2016. Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to pre-announce availability of the catalog for their Brahman ‘Catalyst IV’ sales event. While the event will take place at Moreno Ranch, in Venus, Florida, on September 3rd 2016, at 3:00 p.m, the show catalog is available to anyone interested in Brahman cattle and makes an excellent introduction to the superior genetics of Moreno Ranches’ cattle.Read More›
Editor’s Note: We’ve asked our current interns to give their perspective about the process of raising Brahman bulls and what they are learning about breeding for the best genetics in a herd.
While interning at Moreno Ranches, here in Venus, Florida, I’ve learned that to improve a herd’s genetics, Brahman bulls are an essential element. Moreno Ranches emphasizes the improvement of both cows and bulls because they know this can make the difference.Read More›
July 14, 2016 – Venus, Florida. Moreno Ranches, known as a top Florida breeder of Brahman cattle, is pleased to announce that the Ranch has been designated the Red Brahman Premier Breeder of the Year by the Florida Cattlemen’s Association. The Ranch has a growing reputation as the top breeder of Red Brahman cattle not only in Florida but in the United States.Read More›
Let us start with the clarification that we want to discuss Brahman branding as in “marketing” and not “irons in the fire” kind of branding that involves cowboys and the smell of seared cattle hide. We do think it is an fascinating topic, and you may be interested to know that there is evidence of cattle-branding going back over 5000 years, but… You have wandered into the wrong blog! Please Google again for what you’re after.Read More›
July 1, 2016 – West Monroe, LA. Moreno Ranches, known as a top Florida breeder of Brahman cattle, is pleased to announce catalog availability for their July, ‘All American Summer Sale II.” The sale is a must attend event for those interested in the superior genetics of Moreno Ranches Brahman cattle and will be held in West Monroe, Louisiana, on July 7, 2016.Read More›
Editor’s Note: as part of our support for Brahman Juniors, Moreno Ranches is privileged to have a few interns around the Ranch this summer. As part of their education, the Interns are “making the rounds” and learning about the low tech and the high tech of superior genetics and Brahman cattle. To that end, we asked them to journalize their experience at the Ranch. Here’s a timely excerpt –Read More›
May 31, 2016 – Venus, Florida. Moreno Ranches, known as a top Florida breeder of Brahman cattle at http://www.morenoranches.com/, is pleased to announce their fourth ‘Catalyst Sale’ of Brahman cattle to be held at the Venus, Florida, ranch on September 3, 2016. The yearly sale is a ‘must attend’ event for the cognoscenti of the Brahman cattle industry, especially due to Moreno Ranches’ position as an award-winning Brahman cattle breeder.Read More›
New Orleans, Louisiana – May 27, 2016. Moreno Ranches, known as a top Florida breeder of Brahman cattle at http://www.morenoranches.com/, is pleased to announce support and participation in the All American National Junior Show to be held July 4-9, 2016, in West Monroe, Louisiana. The show is a major event supporting young people and their involvement in the Brahman cattle industry; by participating, Moreno Ranches is showcasing its youth support.Read More›
Editor’s Note. As part of our internship program, we encourage our interns to blog about their perspectives on the Brahman cattle industry, including future trends.
Moreno Ranches is one of the top breeders of American Brahman Cattle. The Ranch is always busy, making improvements in its genetics program and constantly striving to provide national and international customers with the excellence they have come to expect.Read More›
The verdict is in from the number-crunchers at NASA and NOAA: 2015 hottest year on record worldwide, and the 2nd hottest ever in the USA. And not just by a little, by a pretty big margin over 2014, which was the previous hottest year ever. When a professor starts tossing around words like ‘smashed’ you know this is not business as normal.Read More›
Mexico City, Mexico – April 20, 2016. Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale in the United States and for export at http://www.morenoranches.com/, is pleased to announce their participation in the Mexico National Show in Villahermosa, Tabasco State, in late April. By participating in shows in Mexico and throughout Latin America, the company is building upon its reputation as a major participant in the growing internationalization of the Brahman breed.Read More›
Miami, Florida – April 13, 2016. Moreno Ranches, a top Florida Brahman cattle breeder at http://www.morenoranches.com/, is pleased to announce their upcoming “Magic City” Brahman sale at 8:00 p.m. on April 15th in Miami. Moreno Ranches will showcase some of its finest Brahman cattle for sale, exhibiting bulls, heifers and calves, all backed by the M-check brand. Opportunities to bid on genetic products will be available as well.Read More›
March 31, 2016 – Houston, Texas. Moreno Ranches, a top producer of Brahman cattle, is proud to announce new Brahman semen packages for sale on its website. The Ranch is a recognized leader in the Brahman cattle industry, and bull semen is used as part of cattle breeding both in the United States and for export. The first bull in the program is Mr. Laureano Del Alba 114/1. Two divisions are available for sale with 10 packages US available at $250 / unit and 10 packages foreign for sale at $50 / unit.Read More›
March 29, 2016 – Houston, Texas. Moreno Ranches, a top producer of Brahman cattle, is proud to announce the the Ranch’s own, Mr. Fontenot 333 ‘Rufus,’ has been awarded the prestigious Brahman International Grand Champion Red Bull designation at the just-concluded Brahman show in Houston, Texas. Awards are given in both the red and gray Brahman categories, with designations for ‘grand champion’ and ‘reserve champion.’ Moreno Ranches won in the red Brahman bull category.Read More›
Now that the new year has come, you’ve got to make a plan for 2016: How are you going to build on your strengths to make this year even better than 2015? With the help of Moreno Ranches, this can be a great year to improve your herd. With a reputation for quality that makes us a top producer of Brahman cattle for sale, we can come to terms on both live animals and genetic products. Tell us what you need, and we’ll see what we have available that will work for you. Don’t let post-holiday lethargy get the best of you; start a conversation with us today!
Brahman Cattle For Sale: Same Great Genetics as Last Year
We are definitely not doing a “clearance sale.” In case there was any question in your mind, our Brahman cattle have the same great genetics as what we were offering in 2015. In fact, we are so confident of the quality embodied in each and every Brahman cattle for sale that they are all backed by the M-check brand, a guarantee of the parentage of the animal, which is verified by DNA testing so there can be no room for error. The quality genetics Moreno Ranches has become famous for is remains the same: heat tolerance, rapid calf weight gain, insect and disease resistance. These animals are the complete package!
Use our online website, and browse some of our categories online –
If you are interested in our Brahman cattle for sale, you can find out more about our operations by visiting us online, or call in and ask for a ranch tour. Ranch tours are a great way to see Moreno Ranches in action. As Florida’s top cattle breeder of quality Brahman cattle, we are proud to “show off” our ranch to interested parties. Because we are a busy, active ranch, we limit our tours to people who are actively involved in agriculture or in the Brahman cattle industry – from student groups to business people to ranchers. If you, or your family, are visiting Florida and looking for a ranch to visit, please contact us. We are serious about Brahman cattle, and love the opportunity to “talk cattle” with other serious parties – business people, academics, or agricultural students or Juniors.
To learn more about Moreno Ranches, please call us at 877-482-2382 or visit our contact page http://www.morenoranches.com/contact-us/.
We at Moreno Ranches believe in the future. Part of that future is superior genetics, and the constant improvement in the Brahman cattle breed through sophisticated animal husbandry technology. Technology is part of that future, a passion for the Brahman breed is part of that future, and so are our youth. We’d like to introduce Juan Jose Guillen, in his own words:
“My name is Juan Jose Guillen. I was born on September 20, 1993 in Choluteca, Honduras. I am a quiet person who likes to be sociable and friendly with people. I have two younger brothers. My parents are from Honduras, where my father is a farmer and my mother is a dentist, but currently she is the mayor of my town. My family is very involved in agriculture. Since I was a kid, my dad taught me everything about the field. I have grown up in the field and it is there that my passion for agriculture began. My father has been working with livestock for many years.. That is probably the reason why I am interested in working in the same field. Because of my interest in continuing to learn about agriculture, I applied to an agricultural university in Honduras. Currently, I am a senior majoring in Agricultural Engineering. My university supports learning by doing, so I work in different areas such as agriculture and livestock, as well as industrial meat processing plants and industrial dairy products. I have no problem with working in agriculture or in an environment related to animals because I grew up in a field environment. I quite like the fieldwork and livestock management. I am currently doing my internship in the United States. I decided on the United States because it has great advancements in genetics as well as cattle reproduction. Thanks to Moreno Ranches, doors have been opened for me to learn more about breeding beef cattle. They have taught me about different methods of breeding and how to use Cattlemax, a cattle management software. Well, this is a great experience that will help me in the future because the cattle sector is developing worldwide.
We at Moreno Ranches believe in the future. Part of that future is superior genetics, and the constant improvement in the Brahman cattle breed through sophisticated animal husbandry technology. Technology is part of that future, a passion for the Brahman breed is part of that future, and so are our youth. We’d like to introduce Carlos Andres Garnica Vargas, in his own words:
“My name is Carlos Andres Garnica Varga. I am twenty-one years old. I was born in Los Amates Izabal, Guatemala on June 10, 1994. In addition to my parents, I have two younger brothers. I lived in Los Amates Izabal until I was two years old and then my parents moved to Guatemala City. I was raised in the city, but spent a lot of time in the country fields of Izabal, too. My dad’s business has always been the land–for forestry, agriculture, and beef cattle breeding. As a child, I spent most Mondays to Fridays in the city, but on many weekends and most of my vacations my dad took our family to the ranch to work with cattle and to work in the cyclical business of cutting the trees and then selling the wood and then reforesting.
I like to practice sports such as boxing, riding mountain bike, wakeboarding, and playing water polo; but my biggest passion in life is the same as my dad and grandfather: harvesting the land and creating the highest crop production possible. I also like working with livestock. I went to school in the city from kindergarten until I was fifteen years old. Then I started studying agriculture and animal sciences at the National Central Agricultural School (ENCA, in Spanish), located about eleven miles from Guatemala City, to get my Agronomist degree at medium level. After I graduated as an agronomist at ENCA, I continued my college education at the Panamerican Agricultural University, Zamorano, located at Honduras. It’s a four-year program that includes a learning-by-doing component, which ENCA also had. The program consists of a series of working modules that all students must complete and demonstrate competency. I’m actually in my fourth year of the program and I’m doing my internship in the United States of America, with one of the world’s top American Brahman Cattle Breeders, Moreno Ranches, Inc., in Florida. I’m very glad that the Ranch extended this magnificent opportunity to me to learn more about Brahman cattle breeding, and I’m sure that it’s going to be an experience that will expand my knowledge and help me to have my own cattle ranch in my native country in the near future.
Houston, Texas – February 29, 2016. Moreno Ranches, a top producer of Brahman cattle, is pleased to announce a series of blogs posts in advance of their upcoming Houston Brahman cattle sale on March, 3, 2016. Interested parties are urged to read these in conjunction with the newly available catalog for March’s Denim and Diamonds sales event in Houston focused on the Brahman cattle breed.Read More›
Houston, Texas – February 25, 2016 – Moreno Ranches, a top Brahman cattle ranch, is pleased to announce the availability of the new show catalog for the 2nd Annual “Denim and Diamonds” Brahman Cattle Show in Houston, Texas, to be held on March 3rd, 2016 in Houston, Texas. Interested parties are urged to contact Moreno Ranches as soon as possible to request a catalog in order to have time to review the sale offerings before Houston.Read More›
Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, invites you to the 2nd annual Denim and Diamonds
sales event, on March 3rd, 2016 in Houston, Texas. If you are interested, please contact us to request a catalog in order to have time to review the sale offerings.
Our Denim & Diamonds sales event will be our 2nd annual event of this theme.
We think of it as, “A little bit country, a little bit sparkly.” The denim of course is for the men, and (rather more expensive) diamonds for the women. This sale is happening in conjunction with the activities of the ABBA International Show and Sale, which draws people from all over the United States, not to mention the rest of the world. Since you will probably be there if you’re the kind of person who would be reading this blog, we absolutely insist that you stop by to say “hi.” This is a great social occasion, a chance to mingle and meet. No sales pressure!
All Types of Brahman Cattle Are Coming to Texas
Of course we will have assembled what we feel is a very interesting selection of females from the Moreno Ranches program, and will have these Brahman cattle for sale. In this sale offering you will find only the finest genetics ever created, which we back up with the M check brand. We look forward to your reviewing several of these genetic packages at the ABBA International Show. As always the team at Moreno Ranches takes great pride in the development and marketing of the American Brahman cattle. We welcome any and all inquiries. Unfortunately, Moreno Ranches cannot accept payment on our Brahman cattle for sale in the form of diamonds, so please bring the more traditional payment methods along in case you nab a heifer!
To learn more about the “Denim and Diamonds” sale, please visit http://www.morenoranches.com/ and click on the red link at the top of the page. Interested parties can learn about Red and Gray Brahman heifers, bulls and other cattle that will be sold at the Houston, Texas event, as well as Brahman semen and Brahman embryo opportunities.
Some Words about the ABBA Event
The American Brahman Breeders Association international show is the “go-to” event for the Brahman industry and draws participants from throughout the United States and other countries. As a top Florida breeder of Brahman cattle, Moreno Ranches is excited by the opportunity to extend its brand not only through the international Brahman show, but by having the opportunity for the “Denim and Diamonds” sale to occur in Houston, Texas where we can showcase Moreno Ranches Brahman cattle to new buyers and interested parties.
Staff from Moreno Ranches, (as you know) a top producer of Gray and Red Brahman cattle for sale, attended the recent Fort Worth Stock Show and Rodeo that just went on, and ran through February 6th. We showcased some of our finest Brahman cattle for sale, exhibiting heifers backed by the M-check brand, as well as offering opportunities for genetic products.Read More›
Houston, Texas – February 5, 2016. Moreno Ranches, a top producer of Brahman cattle, is pleased to announce their 2nd annual Denim and Diamonds sales event, to be held on March 3rd 2016 in Houston, Texas. Interested parties should request a catalog beforehand at the ranch website or by calling 877-482-2382, in order to have time to review the sale offerings.Read More›
Venus, Florida – January 31, 2016. Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce attendance at the Fort Worth Stock Show and Rodeo, January 15th to February 6th. Moreno Ranches showcased some of its finest Brahman Cattle for sale, exhibiting heifers backed by the M-check brand, as well as offering opportunities for genetic products.Read More›
No one is a bigger supporter of programs for the next generation of Brahman cattlemen and cattlewomen than Moreno Ranches. We are proud proponent of programs for Brahman Juniors, such as the Heartland Classic Show, which we sponsored last December, which was the “2nd annual”, the first having been back in December 2013.Read More›
Moreno Ranches strives to use the tools and techniques of the 21st century to promote the Brahman breed in every way possible. This includes having Brahman cattle for sale online. This is the rationale for our first-ever “12 Days of Christmas” online sale, which runs from Dec 13th to Dec 24th. The “12 days” are for previews of the heifers heifers which culminates in an on-line auction on the 24th, Christmas Eve.Read More›
We’re excited to announce the approaching major online sales event. In December, we are inaugurating a brand-new sales event, the “12 Days of Christmas” online sale. The event is Dec 13th to Dec 24th. The “12 days” are for previewing the heifers we have for sale, which culminates in an auction on the 24th, Christmas Eve.Read More›
We’re excited! We have inaugurating a brand-new sales event, the “12 Days of Christmas” online sale. The event runs from Dec 13th to Dec 24th. The “12 days” are for previewing the heifers we have for sale, which culminates in an auction on the 24th, Christmas Eve.
Everyone has a smartphone these days; therefore, everyone has a camera. So given the ease of shooting, people take pictures of the darndest things. Like their lunch. That’s just strange. And themselves, which is more understandable, but selfies are an epidemic! You know your kids are doing it; it’s got to stop. Here’s a thought. Give your kid something actually very photogenic to share on Instagram and Facebook: a lovely Brahman heifer. And since Amazon does not yet have them “in stock” (pardon the pun), consider getting that heifer from Moreno Ranches, as we also have all types of Brahman cattle for sale, including online during this “12 days” sales event.
These not only look good, they are guaranteed to come of good stock. All the our Brahman cattle for sale at Moreno Ranches are backed by the the M-check verification program, a DNA-based stamp that confirms the cattle’s registration and parentage so you can rely on the blood-line we detail in the catalog.
Brahman Cattle For Sale: Details of the “12 Days of Christmas” Event
Please click “Get VIP Access” to enter your email to pre-register and gain insider access to the sale. This allows you to obtain the sales catalog which gives exclusive, full details about the Brahman cattle for sale (all heifers) offered in this sales event.
If you are a successful bidder, and purchase one (or take two, they’re small!) of the heifers, please note that we are offering free transportation of sale cattle to central locations in Texas, Louisiana, Mississippi, and North Florida. Sorry, photo framing not available.
Moreno Ranches is excited about our upcoming major online sales event: our “12 Days of Christmas” online sale, which will run from Dec 13th to Dec 24th. The “12 days” are for previewing the Brahman heifers we will have for sale at our on-line auction on the 24th, Christmas Eve. Let’s have a little tongue-in-cheek, holiday cheer here:Read More›
Venus, Florida – December 10, 2015. Moreno Ranches is pleased to announce a unique opportunity for potential buyers interested in their upcoming “Twelve Days of Christmas” sale of Brahman heifers. Not only can interested parties obtain a preview copy of the auction by requesting it from the website, they can also request an in-person viewing at the ranch by calling 863-444-2254. By visiting the Venus, Florida ranch, a buyer will be able to physically see each and every heifer to be auctioned off at the sale.Read More›
Venus, Florida – December 7, 2015. Moreno Ranches is pleased to announce catalog availability for their upcoming “12 Days of Christmas Sale.” The sale will be held exclusively on December 24, and focuses on 12 quality Brahman heifers for sale. Both red and gray Brahman heifers will be available at the auction.Read More›
December 2, 2015 – Venus, FL. Moreno Ranches, a top producer of Brahman cattle for sale online, is excited to announce the approach of a major online sales event. In December, we will be inaugurating a brand-new sales event, hosting the “12 Days of Christmas” online sale, which will run from Dec 13th to Dec 24th.Read More›
People often mistakenly assume that agriculture is not an advanced industry; especially, people who live in cities and have no experience with farming or agriculture.Read More›
November 24, 2015 – Venus, FL. Moreno Ranches is pleased to announce their 2nd annual “Cyber Monday” sale at the end of this month, on November 30th, 2015. The previous “Cyber Monday” sale was held in December 2014, and was Moreno Ranches’ first-ever such online sale.Read More›
Moreno Ranches, a top producer of Brahman cattle, is excited to announce the approach of not just one but two major online sales events. November 30th will see the return of Moreno Ranches’ “Cyber Monday Sale,” following on the success of the inauguration of the event in 2014. Additionally, a brand-new innovation will follow in December: Moreno Ranches will host the “12 Days of Christmas” online sale, which will run from Dec 13th to Dec 24th.Read More›
Fall is here, and so is a very busy schedule for Moreno Ranches. As one of the top producers of Brahman Cattle for sale in Florida, we make the circuit of the various cattle shows. Our goals are to showcase our own cattle, for sure – red and gray Brahman cattle, heifers and bulls – but also to build the industry.Read More›
Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce their upcoming Catalyst 3 sales event, on September 5th, 2015. The offerings for sale at that time will include Brahman bulls, heifers, and cattle generally, including both red Brahman and gray Brahman cattle.Read More›
On the one hand, using online tools to find Brahman cattle sales is so easy that it feels like cheating. Type a few keywords into some search engine’s entry box (not naming names, but it starts with ‘G’ and rhymes with ‘bugle’), click, click, click, and soon you’re on your way to find nearly anything. At the same time, it might be good to take a step back and consider if there are alternative strategies that might be worth trying in addition. Especially in the Brahman cattle industry, we should be aware of the importance of a thorough search to find the best Brahman Cattle sales.Read More›
As a technology leader in the area of Brahman cattle ranching, you can count on Moreno Ranches to bring you the latest in animal husbandry technology advances. For example, see our upcoming M Check verification program that utilizes DNA testing to determine the exact parentage of a calf, so the buyer gets an unimpeachable family tree with his or her purchase at a Brahman cattle sale.Read More›
Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce its new “M Check” verification program. The M Check verification stamp will be released during the Brahman Catalyst sale, on September 5. The Brahman Cattle Catalyst sale catalog will contain the new M Check stamp of approval for all of the cattle in the program.Read More›
Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce its new M Check verification program. Cattle in the program will have their DNA tested to determine precisely their parentage. What does the verification stamp mean for buyers of Moreno Ranches Brahman cattle for sale?Read More›
Venus, Florida – July 31, 2015. Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce their third annual Brahman Catalyst
sale. The sale will take place at Moreno Ranch, in Venus, Florida on September 5th 2015, at 3:00 p.m. Customers will be able to purchase cattle bred by the latest and most up-to-date genetics from Moreno Ranch.
Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce that it was selected as theRead More›
Certain products don’t really need an advertising campaign, they pretty much sell themselves on their own merits. Take seedless watermelon.Read More›
There’s no avoiding social media these days, and the language of ‘tweets’, ‘hashtags’ and ‘trending’ has spread from San Francisco even all the way here to Florida.Read More›
“All American” is phrase you’re bound to hear a lot of around the Fourth of July. Everyone’s looking forward to a picnic, and having a good time.Read More›
When Joe Biden was asked how he liked being Vice President, he replied that it wasn’t too bad, “inside work, no heavy lifting.”Read More›
Moreno Ranches, a top producer of Brahman cattle for export at, is proud to announce that they are attending the National Mexican Brahman Show, held May 18th – May 24th in Veracruz, Mexico. Officially the show is called The National Mexican Cebu Show, with ‘Cebu’ referring to the Brahman breed in the Spanish language.Read More›
Summer is nearly here in Florida, and with it the infamous hot, humid Florida heat.Read More›
Here at Moreno Ranches we try to use all tools at our disposal to communicate the virtues of our Brahman cattle for sale, including an online catalog of our champions, and “explainers” such as this blog itself.Read More›
Supporting youth is a big goal at Moreno Ranches, because – well – youth are the future.Read More›
We’re just days away from TH15 IS IT, our Junior Brahman Educational Day.Read More›
We’re back from Houston, Texas, and the 2015 International Brahman Show.Read More›
Moreno Ranches is known for its award-winning Brahman cattle, a fact we have written about extensively. But if you needed any more proof that Moreno Ranches is among the very best Brahman breeders in the country,Read More›
These days “buying local” is all the rage, and while this might make sense if you are popping down to the farmer’s market for some eggs, organic honey or fresh produce, it might not be the way to go with your cattle.Read More›
In this country it is not considered a virtue to hide your light under a bushel: Be the Best, Number One, Top of the Heap.Read More›
Darren D. Henry
Darren D. Henry grew up on a small cow/calf operation in east Texas. He left his home town of Porter, TX in 2006 to attend Texas A&M University, where he completed the requirements of a BS in Animal Science and Agricultural Leadership and Development. After completing his undergraduate course work, Darren chose to pursue a MS from the University of Florida in Animal Sciences under the supervision of Dr. Nicolas DiLorenzo. His MS research was focused on altering rumen fermentation to mitigate methane production and subsequently increase the efficiency of beef cattle. Darren graduated with his MS in December of 2013 and he is currently working with Dr. Nicolas DiLorenzo on his PhD in Animal Sciences, again attempting to alter the rumen micro-biome and fermentation to increase the efficiency of beef cattle production.
University of Florida
Originally from Sao Paulo state, Brazil, Vitor R.G. Mercadante comes from a family with a strong agricultural history, and naturally became passionate and enthusiastic about agriculture, especially beef production. This passion led him to the Sao Paulo University, to obtain his Doctor of veterinary medicine degree. At this time he served as the director of beef production for student enterprise consulting on agricultural issues called, Conapec Jr. This experience allowed him to learn firsthand how important research is in solving everyday problems that beef producers encounter. After completing his degree in veterinary medicine, Vitor obtained his MS degree at the University of Florida under Dr. G. C. Lamb focusing on strategies to improve feed efficiency of beef cattle systems. This unique experience during graduate school gave Vitor the desire to further his studies in animal physiology and molecular biology, and he is expected to complete his PhD program in the summer of 2015.
Manager Tic Tac Toe Ranch Frost Texas Tammy Watts of Frost, Texas, is no stranger to the cattle industry. With a passion for agriculture, Tammy, a registered
Brahman breeder, has a reputation for breeding and feeding some of the world’s leading Brahman cattle. Tammy was born and raised on the famous Tic Tac Toe and Watts Ranches. Her parents, Max and Shirley Watts, instilled in their three daughters a love for all livestock and strong principles of hard work and dedication. Tammy and the Watts family are known for producing the number one herd sire in the history of the American Brahman Breeders Association, +WR Mr Suva 203. For decades the Tic Tac Toe and Watts brands have been synonymous with exceptional quality and genetics that lead the Brahman breed in productivity and performance. In 2008, Tammy returned to the family ranches. Since that time she has devoted her expertise and extensive knowledge to managing the Tic Tac Toe cow herd and overseeing the ranch’s show cattle fitting operation. Tammy has prepared show cattle for clients across the United States and Latin America. Her expertise is not just limited to registered Brahman cattle; Tammy has represented clients in multiple breeds of cattle and the championships awarded at various levels of livestock competitions nationwide are limitless. If not at the ranch, Tammy can be found in the show ring, her love for exhibiting cattle and putting her clients in the winner’s circle defines a large part of her lifestyle and career.
Associate Professor Director, Wedgeworth Leadership Institute Dr. Carter was born in raised in Maine and came to Florida with work experience in Maine’s Cooperative Extension Service. Dr. Carter was a graduate student in the first class of doctoral students in the Department of Agricultural Education and Communication. While working on her doctorate in agricultural leadership, she also worked as the program coordinator for the Florida Leadership Program which was renamed the Wedgworth Leadership Institute for Agriculture and Natural Resources. After graduating with her PhD in August of 2004, she became a faculty member in the department. Within this appointment, she is the Director of the Wedgworth Leadership Institute, in addition she teaches undergraduate and graduate
courses in leadership development and continues her research on leadership programming. She also conducts leadership workshops and presentation throughout Florida, and the nation, for various organizations and industries. Click here for full profile.
January 29, 2015 – Venus, Florida
Moreno Ranches, a top producer of American Red Brahman & Gray Brahman cattle for sale, is proud to announce that an upcoming series of informational blog posts will cover the topic of American Red & Gray Brahman cattle, laying out the reasons that progressive ranchers and breeders have come to prefer the American breeds, both in the country and for export.Read More›
The team at Moreno Ranches has a long-standing commitment to using innovative modern breeding techniques to produce the highest-quality purebred Brahman cattle pedigrees. We understand that the value of our Brahman cattle comes from careful attention to the purebred genetics. Because of this you can count on the performance, fertility and superior beef production when cross-breeding with our cattle to produce Brahman F1 offspring in your own hybrid breeding program. Why Select Moreno Ranch Cattle for Your Brahman F1 Hybrid Breeding?Cross-breeding with Moreno Ranches Brahman cattle consistently yields superior F-1 offspring. The reason is that our cattle have a purebred pedigree, which translates to reliable performance. Historically, the breed developed under conditions of inadequate food supplies, presence of insects, pests, parasites, diseases, and a harsh tropical climate. This caused the ancestors of Brahman cattle to develop with remarkable adaptations for survival. These genetics, further developed in the United States, give the Brahman breed a distinct reputation for remarkable adaptations. The result is that Brahman F1 cattle have proven they will excel in terms of performance and milk production in harsh and challenging conditions.
Brahman Purebred Cattle for F1 Hybrid Production
Don’t be one of the commercial breeders that never reap the benefits that purebred genetics can offer to their operation. The long-standing Brahman genetics program at Moreno Ranches allows progressive breeders and
ranchers to tap into what proven genetics have to offer in terms of performance and profit. You can learn more about F-1 breeding with Moreno Ranches Brahman cattle here http://www.morenoranches.com/brahman-f1/ To learn more about Moreno Ranches, please call us at 877-482-2382 or visit our contact page http://www.morenoranches.com/contact-us/.
Cattle producers have a lot of choices these days, when they choose which cattle to buy. There are many breeds, like Angus, that originated in Europe and are known as “beef cattle.” But the Brahman breed brings both high feed efficiency and heat resistance to the equation, plus they tend to be more docile than Angus.
If you have never raised Brahman cattle before, let’s take a moment and discuss feed efficiency and feed conversion as compared to all other beef breeds. The Brahman F-1 female is the reigning “Queen” by cattlemen for numerous reasons. The Moreno Ranches females have a purebred pedigree which ensures environmental adaptability, superior milk production volume, higher fertility and the heat and disease resistance of her Brahman parent. She will wean a calf with more weight per day of age than her straight-bred contemporaries. And she will live longer, producing more pounds of calf over her lifetime than others.
The use and influence of Moreno Ranches purebred Brahman bulls have proven to be very successful around the United States and in Central America. The results have and continue to be very positive for their quality and performance minded cattleman.
Feed Efficiency of our Brahman Cattle
If feed efficiency and feed conversion is important to you––and it should be––then have a look at Moreno Ranches Brahman cattle, and you will find they compare favorably to other breeds. Cattle that eat less to reach sale weight save money. If you are interested in learning more about Brahman cattle, one of the best things to do is to call us for a Brahman ranch tour. For anyone new to the industry (including Juniors or even overseas breeders), that’s a great way to see with your own eyes the beauty and efficiency of the Brahman cattle breed.
To learn more about Moreno Ranches, please call us at 877-482-2382 or visit our contact page http://www.morenoranches.com/contact-us/.
Performance That Holds Up to a Challenge
The Brahman cross F-1 cattle are adaptable, and can thrive in less-than-ideal conditions. Performance metrics such as weight gain and milk production are less impacted than for other breeds even in challenging conditions. Other beneficial factors include superior feeding efficiency, heat, insect and parasite tolerance, and longevity. Many of the Southern states like Florida, Texas or Louisiana prefer the Brahman breed for Brahman F1 Hybrids due to these
American Brahman Cattle: Your Best Choice for Export
Moreno Ranches also sells many American Brahman cattle in South and Central America. They are in high demand from some of the most progressive purebred and commercial cattleman. It is has been documented and is a known fact that the crossbreeding programs designed to create a dual-cross has resulted in huge dividends for their customers. Whether your need is for export of livestock or Brahman semen and Brahman embryos, we can work with you for your international trade needs. Find out more about how you can purchase American Brahman cattle products here: http://www.morenoranches.com/brahman-cattle-for-export/ To learn more about Moreno Ranches, please call us at 877-482-2382 or visit our contact page http://www.morenoranches.com/contact-us/.
Maternal cattle selection is the major focus point for us as producers of replacement females. We are a major supplier of Brahman heifers, with our females exhibiting superior maternal ability and to have a cow herd that will produce calves that will be adequate and performance oriented.
Brahman Heifers Well-known for Maternal Ability
Brahman heifers are known for their maternal ability, including their ability for producing calves with low birth weights and competitive average daily gain. Produced from genetically superior Brahmans, Brahman F1 heifers, therefore, combine the genetically desirable traits of both
parents. The Brahman F1 female is highly regarded by commercial cattlemen as a maternal machine with few peers. She has bred-in environment adaptability, increased milk production, higher fertility and the heat and disease resistance of her Brahman parent. She will wean a calf with more weight per day of age than her straight-bred contemporaries. And she will live longer, producing more pounds of calf over her life-time than others.
Brahman Heifers Enhance Your F1 Hybrid Breeding Program
Moreno Ranches has secured the foundation of their long running and very established registered Brahman herd with only the finest in quality and tops in terms of performance. The “M check” branded Brahman heifers are known for their femininity, fertility and strength in cow families. The resources spent to blend only the finest genetics to create some of the most predictable cow families is always the goal. The more predictable the product, the higher dividends and value for their customers. To see examples of Moreno Ranches Brahman heifers look here: http://www.morenoranches.com/brahman-heifers-for-sale/ To learn more about Moreno Ranches, please call us at 877-482-2382 or visit our contact page http://www.morenoranches.com/contact-us/.
Cyber Monday was a huge success! Held on December 1st, 2014, this was Moreno Ranches’ first-ever “Cyber Monday” sale. More than that, it was the first-ever such sale for the Brahman cattle industry as a whole.Read More›
We concluded our 2nd annual show for Brahman Juniors, the ‘Heartland Classic,’ held December 5-6, 2014.Read More›
Moreno Ranches, a proud supporter of
programs for Brahman Juniors, has announced the results of their 2014 Heartland Classic Show. Fifty seven junior showmen exhibited over 100 head of cattle, bringing the Brahman breed into the minds and hearts of young people.Read More›
Here at Moreno Ranches, nothing is more important to us than the value of purebred Brahman genetics. Building on this foundation of superior genetics, we are embarking on a program of expanding our breeding herd of polled Brahman cattle, with the goal of being able to market them more widely.Read More›
We recently alerted you to the formation of a new organization for supporters of Brahman Juniors in the Brahman cattle breeding community: Florida Youth Brahman Boosters Association (or FYBBA). Moreno Ranches, as a supporter of youth and education in our industry, naturally took a keen interest in this group’s mission.Read More›
Moreno Ranches, Florida’s leading ranch for Brahman Cattle, is proud to announce an innovative sale program for Brahman semen and embryos. Both red Brahman and gray Brahman semen and embryos will be available for sale under the innovative program. Although it is not common knowledge outside of the cattle industry, both semen and embryos are sold and used to breed superior cattle, often using Brahman cattle as seed stock given their superior qualities.Read More›
Genetics and the science of breeding have fascinated human beings for a long time. The first “caveman” who domesticated a dog, probably chose that dog from among the wolves, choosing an animal that had a “new gene” for docility. Everyone knows that the relationship between dog and man has been one of the most successful in evolution. Similarly too is the relationship between humans and cattle: breeds are bred for their characteristics. Brahman Cattle, for example, are well-known for their heat-resistance and their ability to be cross-bred to make F1s with many great characteristics for beef. We at Moreno Ranches are passionate about superior genetics. One of our proven herd sires here at Moreno Ranches, +Mr. 3X He’s Got The Look 40/2, was recently ranked among the top 20 in the Brahman breed for docility.
Brahman Cattle and Breeding in ‘Quiet’ Docility
One of the newer ideas in cattle breeding is docility. Breeding Brahman cattle as it were, not just for their heat resistance or superior beef qualities, but for their personalities. It is well-known that the breed is already one of the more gentle. There are many, many photos of children next to the cattle, something that one might not see with the Angus breed, for example. A November, 2010, study by the American Angus Assocation, for example, goes very in-depth to measure the docility of cattle, with a six-point scoring system. “1” being the most docile, and “6” being the most aggressive. According to the study –
Cattle behavior has been documented to influence economically important traits. Researchers at Colorado State University (CSU) have studied cattle temperament as related to beef cattle production systems, handling facilities and carcass end product. Data from the Iowa Tri-County Steer Carcass Futurity (TCSCF) reflects a difference of $62.19 per head in net dollars returned between the most docile category vs. the most aggressive category of cattle evaluated. Quality grade was also greatly enhanced in the more docile cattle, with double the percentage of carcasses grading USDA Prime and premium Choice.
You can read the full study, here.
Moreno Ranches: Superior Genetics & Brahman Docility
In the recent ABBA trait leader report, one of our senior herd sires ranked among the top twenty in the breed for docility: +MR 3X. (Read it here). Here’s a little about him. Mr 3X He’s Got The Look 40/2 is the past ’95 National Champion bull that won every show he was ever shown in. 40/2 is a legendary bull that has produced so many great ones over the years. Many of the distinguished Brahman breeders would say he is one of the most influential bulls from the 1990’s. Currently one of his sons, LB Mr Derringer Manso 953/3, is being used in Locke Brother Red Brahman program and is widely influencing the breed in Australia as well.
Breeding Docile, Quiet Brahman Cattle
What this might mean for the Brahman Cattle industry is that we have a ‘natural advantage’ in breeding Brahman cattle for docility. Breeding ‘Quiet Brahman Cattle’ might seem a bit touchy-feely, but the economics of the attribute speak for themselves. What do you think?
Next to our passion for Brahman Cattle, we have a passion for our customers. We want to grow Moreno Ranches, and as we grow support the Brahman Cattle industry, everything from Juniors just starting out to savvy established ranchers raising their own Brahman cattle or hybrids. We want to send a profound “thank you” to some of our recent reviews and testimonials. Here are just a few –
“Kelvin Moreno and Moreno Ranches run a first class operation. Their attention to every detail has made all of our experiences with them a pleasure.”
-Stacey Panero, Indiantown, Florida
“I’ve known Mr. Moreno for two years and in this short time, he has taught me many things about the commercial and purebred Brahman industries. He is the head of our Jr. Brahman Association and time after time has gone out of his way to help not only myself, but also many of his juniors. If it wasn’t for his help, myself as well as a few of the other juniors, would not have had the opportunity to have gone to the national show in Lufkin, Texas. I know that any time I need advice on my cattle herd, Mr. Moreno is the first person I will call!”
-Cole Newman, Lake Wales, Florida
“As a veterinarian, I can testify to the quality of cattle Moreno Ranches is putting in the Brahman marketplace. I have found the breeding quality is superior as well as the temperament and the bloodlines of the cattle they select to be magnificent. It is like they are bred to know what to do. They do well at sale, at shows and at home; “Dorito” [1,800 pound big red bull] is part of our family. Kylie is only 75 pounds and ten years old, but can handle “Dorito” without a problem. Because of that, she enjoys showing and wants to stay involved. Kelvin is very supportive of the youth in the cattle industry as whole and has a genuine interest in seeing the youth succeed.”
-Wendy Perra, Labelle, Florida
To learn more about Moreno Ranches, please give us a call. We’re happy to conduct a Brahman Cattle Ranch tour to qualified parties.
Moreno Ranches is a unique business, with one eye towards a historical past in both Cuba and the United States, and one eye towards a bright future in Brahman cattle, especially with an eye towards youth. Juniors are the future of the cattle business, and this is nowhere more true than in the Brahman cattle industry.Read More›