People often mistakenly assume that agriculture is not an advanced industry; especially, people who live in cities and have no experience with farming or agriculture.Read More›
November 24, 2015 – Venus, FL. Moreno Ranches is pleased to announce their 2nd annual “Cyber Monday” sale at the end of this month, on November 30th, 2015. The previous “Cyber Monday” sale was held in December 2014, and was Moreno Ranches’ first-ever such online sale.Read More›
Moreno Ranches, a top producer of Brahman cattle, is excited to announce the approach of not just one but two major online sales events. November 30th will see the return of Moreno Ranches’ “Cyber Monday Sale,” following on the success of the inauguration of the event in 2014. Additionally, a brand-new innovation will follow in December: Moreno Ranches will host the “12 Days of Christmas” online sale, which will run from Dec 13th to Dec 24th.Read More›
Fall is here, and so is a very busy schedule for Moreno Ranches. As one of the top producers of Brahman Cattle for sale in Florida, we make the circuit of the various cattle shows. Our goals are to showcase our own cattle, for sure – red and gray Brahman cattle, heifers and bulls – but also to build the industry.Read More›
Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce their upcoming Catalyst 3 sales event, on September 5th, 2015. The offerings for sale at that time will include Brahman bulls, heifers, and cattle generally, including both red Brahman and gray Brahman cattle.Read More›
On the one hand, using online tools to find Brahman cattle sales is so easy that it feels like cheating. Type a few keywords into some search engine’s entry box (not naming names, but it starts with ‘G’ and rhymes with ‘bugle’), click, click, click, and soon you’re on your way to find nearly anything. At the same time, it might be good to take a step back and consider if there are alternative strategies that might be worth trying in addition. Especially in the Brahman cattle industry, we should be aware of the importance of a thorough search to find the best Brahman Cattle sales.Read More›
As a technology leader in the area of Brahman cattle ranching, you can count on Moreno Ranches to bring you the latest in animal husbandry technology advances. For example, see our upcoming M Check verification program that utilizes DNA testing to determine the exact parentage of a calf, so the buyer gets an unimpeachable family tree with his or her purchase at a Brahman cattle sale.Read More›
Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce its new “M Check” verification program. The M Check verification stamp will be released during the Brahman Catalyst sale, on September 5. The Brahman Cattle Catalyst sale catalog will contain the new M Check stamp of approval for all of the cattle in the program.Read More›
Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce its new M Check verification program. Cattle in the program will have their DNA tested to determine precisely their parentage. What does the verification stamp mean for buyers of Moreno Ranches Brahman cattle for sale?Read More›
Venus, Florida – July 31, 2015. Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce their third annual Brahman Catalyst
sale. The sale will take place at Moreno Ranch, in Venus, Florida on September 5th 2015, at 3:00 p.m. Customers will be able to purchase cattle bred by the latest and most up-to-date genetics from Moreno Ranch.
Moreno Ranches, a top producer of Gray and Red Brahman cattle for sale, is pleased to announce that it was selected as theRead More›
Certain products don’t really need an advertising campaign, they pretty much sell themselves on their own merits. Take seedless watermelon.Read More›
There’s no avoiding social media these days, and the language of ‘tweets’, ‘hashtags’ and ‘trending’ has spread from San Francisco even all the way here to Florida.Read More›
“All American” is phrase you’re bound to hear a lot of around the Fourth of July. Everyone’s looking forward to a picnic, and having a good time.Read More›
When Joe Biden was asked how he liked being Vice President, he replied that it wasn’t too bad, “inside work, no heavy lifting.”Read More›
Moreno Ranches, a top producer of Brahman cattle for export at, is proud to announce that they are attending the National Mexican Brahman Show, held May 18th – May 24th in Veracruz, Mexico. Officially the show is called The National Mexican Cebu Show, with ‘Cebu’ referring to the Brahman breed in the Spanish language.Read More›
Summer is nearly here in Florida, and with it the infamous hot, humid Florida heat.Read More›
Here at Moreno Ranches we try to use all tools at our disposal to communicate the virtues of our Brahman cattle for sale, including an online catalog of our champions, and “explainers” such as this blog itself.Read More›
Supporting youth is a big goal at Moreno Ranches, because – well – youth are the future.Read More›
We’re just days away from TH15 IS IT, our Junior Brahman Educational Day.Read More›
We’re back from Houston, Texas, and the 2015 International Brahman Show.Read More›
Moreno Ranches is known for its award-winning Brahman cattle, a fact we have written about extensively. But if you needed any more proof that Moreno Ranches is among the very best Brahman breeders in the country,Read More›
These days “buying local” is all the rage, and while this might make sense if you are popping down to the farmer’s market for some eggs, organic honey or fresh produce, it might not be the way to go with your cattle.Read More›
In this country it is not considered a virtue to hide your light under a bushel: Be the Best, Number One, Top of the Heap.Read More›
Darren D. Henry
Darren D. Henry grew up on a small cow/calf operation in east Texas. He left his home town of Porter, TX in 2006 to attend Texas A&M University, where he completed the requirements of a BS in Animal Science and Agricultural Leadership and Development. After completing his undergraduate course work, Darren chose to pursue a MS from the University of Florida in Animal Sciences under the supervision of Dr. Nicolas DiLorenzo. His MS research was focused on altering rumen fermentation to mitigate methane production and subsequently increase the efficiency of beef cattle. Darren graduated with his MS in December of 2013 and he is currently working with Dr. Nicolas DiLorenzo on his PhD in Animal Sciences, again attempting to alter the rumen micro-biome and fermentation to increase the efficiency of beef cattle production.
University of Florida
Originally from Sao Paulo state, Brazil, Vitor R.G. Mercadante comes from a family with a strong agricultural history, and naturally became passionate and enthusiastic about agriculture, especially beef production. This passion led him to the Sao Paulo University, to obtain his Doctor of veterinary medicine degree. At this time he served as the director of beef production for student enterprise consulting on agricultural issues called, Conapec Jr. This experience allowed him to learn firsthand how important research is in solving everyday problems that beef producers encounter. After completing his degree in veterinary medicine, Vitor obtained his MS degree at the University of Florida under Dr. G. C. Lamb focusing on strategies to improve feed efficiency of beef cattle systems. This unique experience during graduate school gave Vitor the desire to further his studies in animal physiology and molecular biology, and he is expected to complete his PhD program in the summer of 2015.
Manager Tic Tac Toe Ranch Frost Texas Tammy Watts of Frost, Texas, is no stranger to the cattle industry. With a passion for agriculture, Tammy, a registered
Brahman breeder, has a reputation for breeding and feeding some of the world’s leading Brahman cattle. Tammy was born and raised on the famous Tic Tac Toe and Watts Ranches. Her parents, Max and Shirley Watts, instilled in their three daughters a love for all livestock and strong principles of hard work and dedication. Tammy and the Watts family are known for producing the number one herd sire in the history of the American Brahman Breeders Association, +WR Mr Suva 203. For decades the Tic Tac Toe and Watts brands have been synonymous with exceptional quality and genetics that lead the Brahman breed in productivity and performance. In 2008, Tammy returned to the family ranches. Since that time she has devoted her expertise and extensive knowledge to managing the Tic Tac Toe cow herd and overseeing the ranch’s show cattle fitting operation. Tammy has prepared show cattle for clients across the United States and Latin America. Her expertise is not just limited to registered Brahman cattle; Tammy has represented clients in multiple breeds of cattle and the championships awarded at various levels of livestock competitions nationwide are limitless. If not at the ranch, Tammy can be found in the show ring, her love for exhibiting cattle and putting her clients in the winner’s circle defines a large part of her lifestyle and career.
Associate Professor Director, Wedgeworth Leadership Institute Dr. Carter was born in raised in Maine and came to Florida with work experience in Maine’s Cooperative Extension Service. Dr. Carter was a graduate student in the first class of doctoral students in the Department of Agricultural Education and Communication. While working on her doctorate in agricultural leadership, she also worked as the program coordinator for the Florida Leadership Program which was renamed the Wedgworth Leadership Institute for Agriculture and Natural Resources. After graduating with her PhD in August of 2004, she became a faculty member in the department. Within this appointment, she is the Director of the Wedgworth Leadership Institute, in addition she teaches undergraduate and graduate
courses in leadership development and continues her research on leadership programming. She also conducts leadership workshops and presentation throughout Florida, and the nation, for various organizations and industries. Click here for full profile.
January 29, 2015 – Venus, Florida
Moreno Ranches, a top producer of American Red Brahman & Gray Brahman cattle for sale, is proud to announce that an upcoming series of informational blog posts will cover the topic of American Red & Gray Brahman cattle, laying out the reasons that progressive ranchers and breeders have come to prefer the American breeds, both in the country and for export.Read More›
The team at Moreno Ranches has a long-standing commitment to using innovative modern breeding techniques to produce the highest-quality purebred Brahman cattle pedigrees. We understand that the value of our Brahman cattle comes from careful attention to the purebred genetics. Because of this you can count on the performance, fertility and superior beef production when cross-breeding with our cattle to produce Brahman F1 offspring in your own hybrid breeding program. Why Select Moreno Ranch Cattle for Your Brahman F1 Hybrid Breeding?Cross-breeding with Moreno Ranches Brahman cattle consistently yields superior F-1 offspring. The reason is that our cattle have a purebred pedigree, which translates to reliable performance. Historically, the breed developed under conditions of inadequate food supplies, presence of insects, pests, parasites, diseases, and a harsh tropical climate. This caused the ancestors of Brahman cattle to develop with remarkable adaptations for survival. These genetics, further developed in the United States, give the Brahman breed a distinct reputation for remarkable adaptations. The result is that Brahman F1 cattle have proven they will excel in terms of performance and milk production in harsh and challenging conditions.
Brahman Purebred Cattle for F1 Hybrid Production
Don’t be one of the commercial breeders that never reap the benefits that purebred genetics can offer to their operation. The long-standing Brahman genetics program at Moreno Ranches allows progressive breeders and
ranchers to tap into what proven genetics have to offer in terms of performance and profit. You can learn more about F-1 breeding with Moreno Ranches Brahman cattle here http://www.morenoranches.com/brahman-f1/ To learn more about Moreno Ranches, please call us at 877-482-2382 or visit our contact page http://www.morenoranches.com/contact-us/.
Cattle producers have a lot of choices these days, when they choose which cattle to buy. There are many breeds, like Angus, that originated in Europe and are known as “beef cattle.” But the Brahman breed brings both high feed efficiency and heat resistance to the equation, plus they tend to be more docile than Angus.
If you have never raised Brahman cattle before, let’s take a moment and discuss feed efficiency and feed conversion as compared to all other beef breeds. The Brahman F-1 female is the reigning “Queen” by cattlemen for numerous reasons. The Moreno Ranches females have a purebred pedigree which ensures environmental adaptability, superior milk production volume, higher fertility and the heat and disease resistance of her Brahman parent. She will wean a calf with more weight per day of age than her straight-bred contemporaries. And she will live longer, producing more pounds of calf over her lifetime than others.
The use and influence of Moreno Ranches purebred Brahman bulls have proven to be very successful around the United States and in Central America. The results have and continue to be very positive for their quality and performance minded cattleman.
Feed Efficiency of our Brahman Cattle
If feed efficiency and feed conversion is important to you––and it should be––then have a look at Moreno Ranches Brahman cattle, and you will find they compare favorably to other breeds. Cattle that eat less to reach sale weight save money. If you are interested in learning more about Brahman cattle, one of the best things to do is to call us for a Brahman ranch tour. For anyone new to the industry (including Juniors or even overseas breeders), that’s a great way to see with your own eyes the beauty and efficiency of the Brahman cattle breed.
To learn more about Moreno Ranches, please call us at 877-482-2382 or visit our contact page http://www.morenoranches.com/contact-us/.
Performance That Holds Up to a Challenge
The Brahman cross F-1 cattle are adaptable, and can thrive in less-than-ideal conditions. Performance metrics such as weight gain and milk production are less impacted than for other breeds even in challenging conditions. Other beneficial factors include superior feeding efficiency, heat, insect and parasite tolerance, and longevity. Many of the Southern states like Florida, Texas or Louisiana prefer the Brahman breed for Brahman F1 Hybrids due to these
American Brahman Cattle: Your Best Choice for Export
Moreno Ranches also sells many American Brahman cattle in South and Central America. They are in high demand from some of the most progressive purebred and commercial cattleman. It is has been documented and is a known fact that the crossbreeding programs designed to create a dual-cross has resulted in huge dividends for their customers. Whether your need is for export of livestock or Brahman semen and Brahman embryos, we can work with you for your international trade needs. Find out more about how you can purchase American Brahman cattle products here: http://www.morenoranches.com/brahman-cattle-for-export/ To learn more about Moreno Ranches, please call us at 877-482-2382 or visit our contact page http://www.morenoranches.com/contact-us/.
Maternal cattle selection is the major focus point for us as producers of replacement females. We are a major supplier of Brahman heifers, with our females exhibiting superior maternal ability and to have a cow herd that will produce calves that will be adequate and performance oriented.
Brahman Heifers Well-known for Maternal Ability
Brahman heifers are known for their maternal ability, including their ability for producing calves with low birth weights and competitive average daily gain. Produced from genetically superior Brahmans, Brahman F1 heifers, therefore, combine the genetically desirable traits of both
parents. The Brahman F1 female is highly regarded by commercial cattlemen as a maternal machine with few peers. She has bred-in environment adaptability, increased milk production, higher fertility and the heat and disease resistance of her Brahman parent. She will wean a calf with more weight per day of age than her straight-bred contemporaries. And she will live longer, producing more pounds of calf over her life-time than others.
Brahman Heifers Enhance Your F1 Hybrid Breeding Program
Moreno Ranches has secured the foundation of their long running and very established registered Brahman herd with only the finest in quality and tops in terms of performance. The “M check” branded Brahman heifers are known for their femininity, fertility and strength in cow families. The resources spent to blend only the finest genetics to create some of the most predictable cow families is always the goal. The more predictable the product, the higher dividends and value for their customers. To see examples of Moreno Ranches Brahman heifers look here: http://www.morenoranches.com/brahman-heifers-for-sale/ To learn more about Moreno Ranches, please call us at 877-482-2382 or visit our contact page http://www.morenoranches.com/contact-us/.
Cyber Monday was a huge success! Held on December 1st, 2014, this was Moreno Ranches’ first-ever “Cyber Monday” sale. More than that, it was the first-ever such sale for the Brahman cattle industry as a whole.Read More›
We concluded our 2nd annual show for Brahman Juniors, the ‘Heartland Classic,’ held December 5-6, 2014.Read More›
Moreno Ranches, a proud supporter of
programs for Brahman Juniors, has announced the results of their 2014 Heartland Classic Show. Fifty seven junior showmen exhibited over 100 head of cattle, bringing the Brahman breed into the minds and hearts of young people.Read More›
Here at Moreno Ranches, nothing is more important to us than the value of purebred Brahman genetics. Building on this foundation of superior genetics, we are embarking on a program of expanding our breeding herd of polled Brahman cattle, with the goal of being able to market them more widely.Read More›
We recently alerted you to the formation of a new organization for supporters of Brahman Juniors in the Brahman cattle breeding community: Florida Youth Brahman Boosters Association (or FYBBA). Moreno Ranches, as a supporter of youth and education in our industry, naturally took a keen interest in this group’s mission.Read More›
Moreno Ranches, Florida’s leading ranch for Brahman Cattle, is proud to announce an innovative sale program for Brahman semen and embryos. Both red Brahman and gray Brahman semen and embryos will be available for sale under the innovative program. Although it is not common knowledge outside of the cattle industry, both semen and embryos are sold and used to breed superior cattle, often using Brahman cattle as seed stock given their superior qualities.Read More›
Genetics and the science of breeding have fascinated human beings for a long time. The first “caveman” who domesticated a dog, probably chose that dog from among the wolves, choosing an animal that had a “new gene” for docility. Everyone knows that the relationship between dog and man has been one of the most successful in evolution. Similarly too is the relationship between humans and cattle: breeds are bred for their characteristics. Brahman Cattle, for example, are well-known for their heat-resistance and their ability to be cross-bred to make F1s with many great characteristics for beef. We at Moreno Ranches are passionate about superior genetics. One of our proven herd sires here at Moreno Ranches, +Mr. 3X He’s Got The Look 40/2, was recently ranked among the top 20 in the Brahman breed for docility.
Brahman Cattle and Breeding in ‘Quiet’ Docility
One of the newer ideas in cattle breeding is docility. Breeding Brahman cattle as it were, not just for their heat resistance or superior beef qualities, but for their personalities. It is well-known that the breed is already one of the more gentle. There are many, many photos of children next to the cattle, something that one might not see with the Angus breed, for example. A November, 2010, study by the American Angus Assocation, for example, goes very in-depth to measure the docility of cattle, with a six-point scoring system. “1” being the most docile, and “6” being the most aggressive. According to the study –
Cattle behavior has been documented to influence economically important traits. Researchers at Colorado State University (CSU) have studied cattle temperament as related to beef cattle production systems, handling facilities and carcass end product. Data from the Iowa Tri-County Steer Carcass Futurity (TCSCF) reflects a difference of $62.19 per head in net dollars returned between the most docile category vs. the most aggressive category of cattle evaluated. Quality grade was also greatly enhanced in the more docile cattle, with double the percentage of carcasses grading USDA Prime and premium Choice.
You can read the full study, here.
Moreno Ranches: Superior Genetics & Brahman Docility
In the recent ABBA trait leader report, one of our senior herd sires ranked among the top twenty in the breed for docility: +MR 3X. (Read it here). Here’s a little about him. Mr 3X He’s Got The Look 40/2 is the past ’95 National Champion bull that won every show he was ever shown in. 40/2 is a legendary bull that has produced so many great ones over the years. Many of the distinguished Brahman breeders would say he is one of the most influential bulls from the 1990’s. Currently one of his sons, LB Mr Derringer Manso 953/3, is being used in Locke Brother Red Brahman program and is widely influencing the breed in Australia as well.
Breeding Docile, Quiet Brahman Cattle
What this might mean for the Brahman Cattle industry is that we have a ‘natural advantage’ in breeding Brahman cattle for docility. Breeding ‘Quiet Brahman Cattle’ might seem a bit touchy-feely, but the economics of the attribute speak for themselves. What do you think?
Next to our passion for Brahman Cattle, we have a passion for our customers. We want to grow Moreno Ranches, and as we grow support the Brahman Cattle industry, everything from Juniors just starting out to savvy established ranchers raising their own Brahman cattle or hybrids. We want to send a profound “thank you” to some of our recent reviews and testimonials. Here are just a few –
“Kelvin Moreno and Moreno Ranches run a first class operation. Their attention to every detail has made all of our experiences with them a pleasure.”
-Stacey Panero, Indiantown, Florida
“I’ve known Mr. Moreno for two years and in this short time, he has taught me many things about the commercial and purebred Brahman industries. He is the head of our Jr. Brahman Association and time after time has gone out of his way to help not only myself, but also many of his juniors. If it wasn’t for his help, myself as well as a few of the other juniors, would not have had the opportunity to have gone to the national show in Lufkin, Texas. I know that any time I need advice on my cattle herd, Mr. Moreno is the first person I will call!”
-Cole Newman, Lake Wales, Florida
“As a veterinarian, I can testify to the quality of cattle Moreno Ranches is putting in the Brahman marketplace. I have found the breeding quality is superior as well as the temperament and the bloodlines of the cattle they select to be magnificent. It is like they are bred to know what to do. They do well at sale, at shows and at home; “Dorito” [1,800 pound big red bull] is part of our family. Kylie is only 75 pounds and ten years old, but can handle “Dorito” without a problem. Because of that, she enjoys showing and wants to stay involved. Kelvin is very supportive of the youth in the cattle industry as whole and has a genuine interest in seeing the youth succeed.”
-Wendy Perra, Labelle, Florida
To learn more about Moreno Ranches, please give us a call. We’re happy to conduct a Brahman Cattle Ranch tour to qualified parties.
Moreno Ranches is a unique business, with one eye towards a historical past in both Cuba and the United States, and one eye towards a bright future in Brahman cattle, especially with an eye towards youth. Juniors are the future of the cattle business, and this is nowhere more true than in the Brahman cattle industry.Read More›
We at Moreno Ranches are always striving to be the best breeder of Brahman cattle in the United States, if not the World. Like all goals, the importance is not necessarily in “achieving” the goal, but in the striving for it. One of the more novel aspects of genetics and breeding is the “personality” of the cattle themselves. Every cattle rancher wants Brahman cattle that are easy to handle, with docility being an attribute in the cattle to strive for. Here, as believers in superior genetics, we recognize the proverbial debate between “nature” and “nurture.” By “nature,” we try to select Brahman cattle for breeding with superior genetics as measured by docility; by “nurture,” we strive to have cattle handling and best management practices to encourage the desired behaviors.
Cattle Handling and the Disposition of Brahman Cattle
Our cattle herdsmen spend a lot of their time with the cattle, and their goal is to “train in” the right kinds of characteristics. By having a systematic management system for the cattle, and the kinds of tried-and-true techniques, we handle our cattle in as quiet a manner as possible. Our stress-reduction tactics intend to give the cattle the kind of environment or “nurture” where their “nature” as gentle giants can be expressed. We are eager to discuss cattle disposition with potential buyers, and with anyone interested in breeding superior Brahman cattle. We are also eager to discuss the genetics of “breeding in” docility as a desired trait.
Herman Detering and Low-Stress Brahman Cattle Handling
Among the more famous practitioners to whom we look for inspiration is Herman Detering. He is famous for “low stress” cattle handling and techniques.
We use our blog here at Moreno Ranches to inform the community about what’s going on, in and around Moreno Ranches and of course the Brahman Cattle industry. So when this news came across the desk, we were justifiably proud. Here’s an excerpt –
Kelvin Moreno of Dade County Farm Bureau was named the winner of Florida Farm Bureau’s Excellence in Agriculture competition. This competition is open to farmers and ranchers between the ages of 18 and 35 who do not derive the majority of their income from an owned farm operation.
The winner was announced during the President’s Awards Banquet at Florida Farm Bureau’s 2014 Annual Meeting in Ponte Vedra Beach on Oct. 29. Finalists in the competition also included Tamara Wood of Pasco County and Kevin Wright of Suwannee County.
Contestants were judged on the basis of their involvement in agriculture, leadership ability, participation in Farm Bureau and community service. In addition to other prizes, Moreno received an expense-paid trip to the American Farm Bureau Federation Annual Meeting in San Diego Jan. 11-14, where he will compete in the national awards program.
You can learn more about the Dade County Farm Bureau here.
We at Moreno Ranches pride ourselves on innovation. We work hard to be the best breeders of Brahman cattle for sale, not only in Florida, not only in Texas, but in the whole United States. Moreover, while we live and breathe “ag,” we realize that (contrary to popular opinion, “ag” is very high tech). Our superior genetics and top-ranked Brahman heifers and Brahman bulls prove that fact: superior genetics is a way of life, here at Moreno Ranches.
Our First-Ever Cyber Monday Sale on Brahman Cattle & Related Products
In that spirit, we are doing something very techie and very innovative in the Brahman cattle industry: announcing our first-ever “Cyber Monday” sale. Cyber Monday, in case you didn’t know, is the first Monday after Thanksgiving, a day devoted to online commerce. The term made its debut on November 28, 2005, in a Shop.org press release entitled “‘Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year”. In 2013, Cyber Monday online sales grew by 20.6% over the previous year, hitting a record $2.29 billion. (Source: Wikipedia, http://en.wikipedia.org/wiki/Cyber_Monday). In that spirit, we want to combine our superior genetics commitment with some good old-fashioned Cyber Monday promotion.
How Our Cyber Monday Sale on Brahman Cattle Works
We are setting aside a limited number of “first come, first served” opportunities to purchase from Moreno Ranches. All prices are fixed, not auction. Here are some items we’ll have on sale for Cyber Monday –
- Frozen embryos in Moreno proven matings.
- Brahman semen on elite herd sires and flushes.
- Special build your own embryos, with some of the top donors in the business.
If you are a parent with a youngster interested in the cattle business, or you are a grown-up with a passion for Brahman cattle and superior genetics, get ready to avail yourself of our first-ever Cyber Monday sale on Brahman cattle products. For pre-details, call us at 305-218-1238. Stay tuned for more announcements as we move
closer to Cyber Monday.